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Connecting people to your brand

We combine marketing and sales expertise
with modern information technologies and aggregate consumer data
from different sources to help brands build long-term relationships with consumers.
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Full-range CDP and data management services
CDP and Data Management
Strategies
Campaigns optimization based on Media and DMP data
Data aggregation and interaction
via: Mobile, Web, APP, SM, Chatbot platforms
Sales motivation programs for traditional trade
channels and on-trade
National promos, loyalty programs incl.
mechanics with proof-of-purchase
Multichannel DM communications
and trigger mailings
 
  • Development and
    implementation of CDP
    strategies
  • Database management:
    creation,
    integration,
    enrichment,
    deduplication,
    segmentation,
    analytics
  • Multichannel
    DM Communication
  • Marketing
    Automation
round1

End-user solutions

  • Development and
    support of omnichannel national
    promo campaigns and loyalty programs
  • Implementation of retail
    promo campaigns
    with proof-of-purchase verification
  • Automated interactive
    communication via chatbot platforms
    across instant messengers and
    social networks
  • Analytics and
    reporting of marketing
    campaigns performance
 
  • Database creation for trade outlets and
    sales personnel
  • Development and
    implementation of effective
    mechanics for long-term
    loyalty programs
  • Merchandising
    Automation
    Solutions
  • Development of communication and
    commercial strategies
    across trade channels
round2

Trade marketing
solutions across
channels

  • Participant support for
    marketing campaigns:
    hotlines,
    customer support,
    etc.
  • Implementation of
    national trade
    motivation programs
    for outlets and
    sales personnel across trade channels
  • BI analytics
    platform for data analysis and
    reporting
THE PLATFORM ARCHITECTURE INCLUDES
ALL MAJOR TOOLS FOR MARKETING MANAGEMENT AND ANALYTICS
 
  • All data visualized
    online and located in one source
  • Any report in one click,
    interactive and clear
round3

DATA MANAGEMENT,
ANALYTICS AND REPORTING

 
  • Available across desktop and
    mobile devices
  • Powerful analytics
    toolkit
Database Aggregation and Enrichment
We create a single consumer ID using
multiple data sources
  • CDP
  • DMP
  • Web analytics: Google / Yandex
  • Wi-Fi
  • Media metrics
  • CRF Data
  • Sales receipts
  • E-com sales
  • Social media
Data usage
  • Dynamic segmentation
  • Trigger chains
  • Segments for media
    targeting
  • Look- a- like modeling
  • Linking offline and online sales
  • Content personalization
  • Media effectiveness
    analysis
BI Data Analytics
and Reporting Platform
  • Cloud-based data management
    and reporting
  • Analysis of campaign results, mailings,
    KPI
  • Predictive analytics
  • Online, 24/7
  • BIG DATA and Machine learning
statistics
COLLECT CONSUMER’S
DATA VIA ALL TOUCH-POINTS

WE WORK WITH MARKET LEADERS
SINCE 2010

25+
CRM clients in Russia
30,000,000
Communications with customer
100+
Brands
120
+
Campaigns and loyalty programs per year
Our solutions and experience are trusted by
Our rewards